Abbott CES

Abbott CES

Client: Abbott
Role: Art Direction
Agency: Factory360

Abbott showed up at CES 2026 with a booth designed to empower people with tools that help build better versions of themselves. Blueprint-inspired flooring grounded the environment, while bold blue structures defined distinct zones, each highlighting a key Abbott product. Accent lighting and interactive elements throughout the space invited hands-on engagement and deeper exploration.

The experience showcased Abbott’s life-saving products including iSTAT, Libre Assist and Lingo demos, alongside Ensure and Pedialyte. At the center, a mirrored blue cube served as the booth’s focal point, hosting a personal blood type testing activation. Guests learned the importance of blood donation and received a card with their blood type to wear throughout the convention hall, extending the experience beyond the booth.