L.L.Bean Fall Residency - SoHo

Client: L.L.Bean
Role: Art Direction/Graphic Design/Production
Agency: Factory360

L.L.Bean’s iconic plaids headed to New York City with a six-week fall Residency in Soho. Guests were invited to explore, personalize, and discover timeless classics. From iconic L.L.Bean plaids to sweaters, outerwear, and a cozy selection of cold-weather accessories, along with free seasonal events.

The experience showcased the spirit of fall with themed moments from Halloween through the holidays. Each week brought limited-edition products, and seasonal activities, including custom embroidery by Abbode and exclusive gift-with-purchase charms. Partners like Wooden Sleepers made appearances, offering visitors fresh ways to engage with L.L.Bean’s traditions and craftsmanship.

COMING SOON

Creative Director: Zoé Ganch
Senior Experiential Design: Analise Mehmet
Graphic Designer: Colleen Dupey